As part of my summer 2021 internship experience at Converse, my group of 5 was tasked with creating a proof of concept shoe line in 7 weeks that would launch Summer 2023 . As the lead designer, I created the color and material scopes, and footwear designs. As a team, we presented this to 20+ senior designers at Converse.
Role(s): Product Designer, Color and Materials Designer
Programs: Adobe Illustrator and Photoshop
Converse. creates themes for fashion trends 18 months in advance. The visual themes Converse decided for Spring/Summer 2023 were focused on surrealism, futurism and nostalgia. Our task, as a team , was to create a proof of concept shoe line that connected these themes for Summer 2023.
After understanding our consumer and theme, we then tackled the color line of our shoes. The sub themes under Dream Portal we chose were Metamorphosis, Fluid, and Aura. Each would have it’s own color palette. You can see our final mood board and color palette above (slide 2 above) for each sub theme. Our final Collection with our colors, patterns and designs is summarized on slide 4 (collection).
